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SS18 Creative

Re-Brand Creative
Campaign Productions

Briefed to re-position the Lyle & Scott brand with target consumers and retailers.

Working with the brand & marketing team, B-Engaged developed a direction for the Lyle & Scott brand to achieve cut through with a younger demographic, whilst achieving greater prominence with retailers, in-store and e-commerce sites.

  • 10

    3D Assets

  • 50 +

    2D Assets

  • + 25 %

    in sales compared to previous collection
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