fbpx Superclub - B-Engaged

Brand Awareness

B-Engaged drove brand awareness, traffic and conversions for Norwegian brand Superclub within key EU territories, building on partnership agreements with the likes of Arsenal and Benfica, to help establish market share in the board game industry.

Results

  • 24 M

    Impressions

  • 250 K

    Website Traffic

  • 200 K

    ‘Prank Activation’ Impressions in 24 Hours

  • 46 K

    Likes on Single Instagram Post, Channel Record

Using influencer marketing, producing multiple activations across the world involving talent and connecting their social channels to key fan networks, work was executed across a 360 marketing management in close connection with the client.

Giving the brand a physical presence at football stadiums, World Cups and a digital footprint online, B-Engaged tactically employed resource to drive awareness.

B-Engaged also handled the launch of licensed partnerships, involving clubs such as Arsenal, which led to record results on Superclub’s platforms.

Furthering that with a Qatar World Cup 2022 activation with Superclub fan Andros Townsend, the footballer educated guests on the game during a football-themed evening.

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