Book Partnership
Furthering the historic achievements by the Lionesses, B-Engaged brought 3 of their stars together to create the first-ever collaborative book by Nikita Parris, Ella Toone and Georgia Stanway.
An Amazon bestseller on release, the book helped inspire the next-generation of stars. The athletes shared unheard stories from their childhood to help young people find self-belief and confidence to achieve their goals.
Results
1
Best Seller in Category2 nd
in Amazon ‘General’ Best Sellers3
Lionesses1
Physical Event in Arndale, Manchester
From creating the initial idea, to executing the partnership and overseeing operations, B-Engaged worked with Penguin and CAA to create a project that would inspire and reverberate around the country.
An Arndale Centre event in Waterstones Manchester saw queues take over the shopping centre as people waited patiently to meet Parris and Toone, take pictures and have their book signed by the players.
Rising to 2nd in the ‘general’ books section and taking over the top spot in category, the Three Lionesses was a massive success on Amazon.
Second only to an all-time classic, Harry Potter, the book rose to the highest heights due to the timing, topics and executions by the team. Spikes in demand naturally came when the players posted online, showcasing the power of athletes once more, whilst sales cemented this historic book as a massive achievement for the agency.